These are our links for October 14th through October 23rd:

• Martin: YouTube – Vida Killian: IdeaStorm – Vida Killian discusses Dell's IdeaStorm. An online discussion site dedicated to comments and suggestions for Dell to improve customer relations.
• Martin: A New Approach To Social Computing: Pragmatic Enterprise 2.0 [Dion Hinchcliffe's Web 2.0 Blog] – Getting engagement and creating vibrant communities that drive business objectives forward in meaningful ways while minimizing exposure to unwanted outcomes is what real, effective social business is about.
• Martin: Core77 – Parallel Universes: Making Do and Getting By + Thoughtless Acts (Mapping the quotidian from two perspectives) – This article is all about reading images—the many ways in which we capture our world through photographs and reflect on them.
• Martin: Internet-Manifesto – How journalism works today. Seventeen declarations.
• Martin: From Social Tools to Social Business Design « Dachis Group Collaboratory | Social Business Design – Some of the most important features of the social web and its new tools are not manifested in the software per se, but in the affordances and network effects they can create, and in some of the lessons they have taught us about incentives, behaviour, feedback, information networking, ambient awareness and so on. These have implications not just for which tools we use, but for how we see the structure of organisations and networks, and how we organise work.
• Martin: GOOD.is | The GOOD 100, or so – a list of people, businesses, projects, organizations, and ideas that will be improving the planet and the lives of the people on it.
• Martin: McKinsey: What Matters: Transparency is the new marketing – When organizations think about strategy, it’s often in the context of their own objectives. But when the surrounding reality changes—as it is doing in the media landscape—both strategy and goals need to adjust.
• Martin: McKinsey: What Matters: Will people pay for content online? – People will pay for content if it is necessary, irreplaceable, and unshareable. Businesses excited about the first five words of that sentence don't understand how constraining the next seven are.
• Martin: Social Computing by Chris Charron, Jaap Favier, Charlene Li – Forrester Research – Easy connections brought about by cheap devices, modular content, and shared computing resources are having a profound impact on our global economy and social structure. Individuals increasingly take cues from one another rather than from institutional sources like corporations, media outlets, religions, and political bodies. To thrive in an era of Social Computing, companies must abandon top-down management and communication tactics, weave communities into their products and services, use employees and partners as marketers, and become part of a living fabric of brand loyalists.
• Martin: social web | Re-public: re-imagining democracy – english version – Is exploitation still the key social relationship that structures immaterial labour and peer-to-peer production? What type of sociality does the ‘Social Web’ produce? How does this sociality address the question of cultural difference? What types of activism would be more productive in relation to Web 2.0?