These are our links for October 31st through November 9th:

• Martin: Håbløs hype om 2.0 – K Magasin – K Forum – Store dele af PR-branchen er gået i selvsving over de sociale medier. Web 2.0 er en kommunikationskanal, men forveksles med en strategi. Midt i en finanskrise koster denne fejltagelse kassen for de virksomheder og organisationer, der betaler for at sende deres brand på ukontrollabelt digitalt eventyr. Ingen tvivl: 2.0-kommunikation er et fantastisk redskab. Men der skal være hul ud til virkeligheden og sammenhæng mellem de forskellige typer kommunikation af brandet. – Det siger Stig Albinus, der er direktør for integreret kommunikation i PR-koncernen Porter Novelli, i dette interview.
• Andreas L: The chat room/forum problem (& an apology to @Technosailor) – How do social tools deal with huge popularity? Scoble highlights the "Chat room/forum problem" where quality of conversation drops as unaccustomed new-comers and friends-of-friends join and add more noise than signal – "The Eternal september" (check wikipedia entry). Some social tools (such as good blogs/microblogs) avoid this by allowing you to only follow the voices of the people you want to listen to. Or by making some channels private – but that makes it obviously difficult for them to gain traction. And are fairly elitist. So, the problem remains.
• Martin: The Whuffie Bank – Reputation is Wealth – The Whuffie Bank is a nonprofit organization dedicated to building a new currency based on reputation that could be redeemed for real and virtual products and services. The higher your reputation, the wealthier you are.
• Martin: Build a dynamic local community news resource on Twitter in one hour – Heres a perfect way to engage your community by providing them with local breaking news resources using Twitter and Twitter Lists. And it only takes ONE HOUR to build&
• Martin: McKinsey: What Matters: Creative Commons: Enabling the next level of innovation – The explosion of innovation unleashed by the Internet has been driven by an ecosystem of people who work in an open network defined by open standards. That openness has brought us technological marvels like Google, Amazon, and Wikipedia. Now, however, this era of innovation is bumping up against a new barrier. T
• Andreas L: Designing for Social Traction (slide deck) – Bokardo – The talk is in three parts, with each part focusing on a specific problem in software. Each problem is a major hurdle in what I call the usage lifecycle, or the stages people go through as they use and adopt software over time.
• Martin: McKinsey: What Matters: Using technology to improve workforce collaboration – Knowledge workers fuel innovation and growth, yet the nature of knowledge work remains poorly understoodas do the ways to improve its effectiveness. The heart of what knowledge workers do on the job is collaborate, which in the broadest terms means they interact to solve problems, serve customers, engage with partners, and nurture new ideas.
• Martin: A List Apart: Articles: The Myth of Usability Testing – Why usability evaluation is unreliable. Usability evaluations are good for a lot of things, but determining what a teams priorities should be is not one of them. Fortunately, there is an explanation for these counterintuitive outcomes that can help us choose a more appropriate evaluation course.
• Martin: Main Page – Social Patterns – The Designing Social Interfaces patterns wiki is a companion site to the book that Christian Crumlish and Erin Malone are currently writing for O'Reilly Media. We decided to share the patterns as we write the patterns and the book to get community feedback. We think that hearing a variety of opinions about these topics will make the material stronger and more representative of what's happening in social interfaces. As we complete sections of the book, we will be adding the patterns.
• Martin: Designing Social Interfaces – Principles, Patterns, and Practices for Improving the User Experience by Christian Crumlish and Erin Malone
  This book presents a family of social web design principles and interaction patterns that we have observed and codified, thus capturing user-experience best practices and emerging social web customs for web 2.0 practitioners.