These are our links for November 15th through January 4th:

• Martin: 12 Essential (& Free) Enterprise 2.0 Reports & Whitepapers from 2009 – good collection of must read reports from 2009
• Martin: Companies Interested in Enterprise 2.0 Need to Take Strategy Seriously – Why can companies justify hundreds of thousands of dollars on software and staffing but not on developing the strategies that support that? Something doesn’t make sense here and I think we need to rethink how we are approaching this.
• Andreas L: Prezi – The zooming presentation editor – looks like a pretty cool presentation device
• Andreas L: The Social Web is a Culture of Invitation – Opposable Planets – The Social Web is a Culture of Invitation. It has its own norms just like any other social group, be it a workplace, a chess club or a church. The same rules apply: You earn your way to invitation through fitting in (sensitive to the culture), standing out (demonstrating capability) and slowly building trust (repeating the above two).
  Advertising and marketing (increasingly) fails when it is uninvited.
• Martin: Produsage: A Working Definition | Produsage.org – In collaborative communities the creation of shared content takes place in a networked, participatory environment which breaks down the boundaries between producers and consumers and instead enables all participants to be users as well as producers of information and knowledge – frequently in a hybrid role of produser where usage is necessarily also productive. Produsers engage not in a traditional form of content production, but are instead involved in produsage – the collaborative and continuous building and extending of existing content in pursuit of further improvement.
• Martin: Six Social Media Trends for 2010 – Conversation Starter – HarvardBusiness.org – . So what could social media look like in 2010? In 2010, social media will get even more popular, more mobile, and more exclusive — at least, that's my guess. What are the near-term trends we could see as soon as next year?
• Martin: How Web 2.0 is changing the way we work Andrew McAfee – McKinsey Quarterly – Business Technology – Strategy – Web 2.0 technologies are changing the way companies do business. But can these tools help them achieve their goals?
• Martin: Watson Wyatt Worldwide Research Reports – 2009/2010 Communication ROI Study Report
  Capitalizing on Effective Communication: How Courage, Innovation and Discipline Drive Business Results in Challenging Time
• Martin: YouTube – Social Media ROI: Socialnomics – Social Media ROI: Socialnomics is by Socialnomics author Erik Qualman. This video showcases several Social Media ROI examples along with other effective Social Media Strategies
• Andreas L: Digital Strangelove (or How I Learned To Stop Worrying And Love The Internet) – A loong presentation focusing on the need to design for user's intent and ability to express themselves rather than traditional attention-capturing media techniques. Highlight summing all of this – "The musketeer rule": We are going from "All for one" to "One for all" (slides 190-195).