Magnus Christensson tiltræder pr. 1. august 2010 som administrerende direktør i Socialsquare i stedet for Andreas Johannsen. Magnus er allerede en drivende kraft i Socialsquare, og har igennem de seneste tre år haft en ledende rolle, både overfor vores kunder, som projektchef, og i den daglige ledelse af virksomheden, som økonomi- og ressourceansvarlig.

Andreas Johannsen stopper samtidigt i Socialsquare. Vi ønsker Andreas alt vel i fremtiden og takker for to spændende år.

These are our links for January 8th through February 19th:

• Martin: The Future of the Internet IV | Pew Research Center’s Internet & American Life Project – A survey of nearly 900 Internet stakeholders reveals fascinating new perspectives on the way the Internet is affecting human intelligence and the ways that information is being shared and rendered.
• Martin: Social Networking for Business : a collaboration engineering guide in the 2.0 era | Bertrand Duperrin’s Notepad – A first sight, social networks are very easy : people, interactions, relationships, a hudge potential of value and, at the end, incredible and unexpected results. Unfortunately, for many reasons I won’t list here, what happens on the web does not happen within organizations in the same way.
• Andreas L: social objects for beginners | gapingvoid – The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking to somebody else. Human beings are social animals. We like to socialize. But if think about it, there needs to be a reason for it to happen in the first place. That reason, that “node” in the social network, is what we call the Social Object.
• Andreas L: Five User Experience Trends I’ll be Watching in 2010 / nForm / Blog – Predictions. They're invariably wrong, but we still love to make them. Five trends that may shape the web in the coming year.
• Andreas L: Dan Lewis James: Social network design principles – It seems to boil down to personality and creating community cohesion. Which is much more of a human endeavour rather than a design or development one. Hunch displays a very human centered approach to it’s design, utilising well known human behaviour patterns and deploying them throughout the network as interactive features, combined with a genuine set of beliefs and values it’s the current benchmark for successful networks.
• Andreas L: Gartner Reveals Five Social Software Predictions for 2010 and Beyond – Gartner offers five key predictions for social software
• Martin: A special report on social networking: A world of connections | The Economist – Online social networks are changing the way people communicate, work and play, and mostly for the better, says Martin Giles
• Martin: SxDSalon: A group blog on social interaction design – A group blog on social interaction design for social media by practitioners – Social interaction design, or SxD, is the design of experiences mediated by social tools and involving multiple users/ When people use social tools, they develop social practices that serve individual users, satisfy social needs, change with the number of participants, lead to new kinds of publics.
• Martin: Gravity7: Social Interaction Design by Adrian Chan – Social media will continue to penetrate the enterprise in 2010. And if past discussions are any indication, we should be able to look forward to a healthy discussion around similarities and differences between consumer-facing social media, and social media as deployed behind the firewall.
• Martin: Stanford Social Innovation Review : Articles : Design Thinking for Social Innovation (November 18, 2009) – Designers have traditionally focused on enhancing the look and functionality of products. Recently, they have begun using design tools to tackle more complex problems, such as finding ways to provide low-cost healthcare throughout the world. Businesses were first to embrace this new approach—called design thinking—now nonprofits are beginning to adopt it too.
• Martin: 8 Things to Avoid When Building a Community – Simply having a presence on various online networking platforms won’t work in the social media sphere. The key is spending time to build relationships to not only engage with site users, but to get them to interact with each other. While a lot has been said about how to do it, there are also ways to kill off an online community effort. Here are some pitfalls that online organizations should avoid when trying to foster engagement

These are our links for November 15th through January 4th:

• Martin: 12 Essential (& Free) Enterprise 2.0 Reports & Whitepapers from 2009 – good collection of must read reports from 2009
• Martin: Companies Interested in Enterprise 2.0 Need to Take Strategy Seriously – Why can companies justify hundreds of thousands of dollars on software and staffing but not on developing the strategies that support that? Something doesn’t make sense here and I think we need to rethink how we are approaching this.
• Andreas L: Prezi – The zooming presentation editor – looks like a pretty cool presentation device
• Andreas L: The Social Web is a Culture of Invitation – Opposable Planets – The Social Web is a Culture of Invitation. It has its own norms just like any other social group, be it a workplace, a chess club or a church. The same rules apply: You earn your way to invitation through fitting in (sensitive to the culture), standing out (demonstrating capability) and slowly building trust (repeating the above two).
  Advertising and marketing (increasingly) fails when it is uninvited.
• Martin: Produsage: A Working Definition | Produsage.org – In collaborative communities the creation of shared content takes place in a networked, participatory environment which breaks down the boundaries between producers and consumers and instead enables all participants to be users as well as producers of information and knowledge – frequently in a hybrid role of produser where usage is necessarily also productive. Produsers engage not in a traditional form of content production, but are instead involved in produsage – the collaborative and continuous building and extending of existing content in pursuit of further improvement.
• Martin: Six Social Media Trends for 2010 – Conversation Starter – HarvardBusiness.org – . So what could social media look like in 2010? In 2010, social media will get even more popular, more mobile, and more exclusive — at least, that's my guess. What are the near-term trends we could see as soon as next year?
• Martin: How Web 2.0 is changing the way we work Andrew McAfee – McKinsey Quarterly – Business Technology – Strategy – Web 2.0 technologies are changing the way companies do business. But can these tools help them achieve their goals?
• Martin: Watson Wyatt Worldwide Research Reports – 2009/2010 Communication ROI Study Report
  Capitalizing on Effective Communication: How Courage, Innovation and Discipline Drive Business Results in Challenging Time
• Martin: YouTube – Social Media ROI: Socialnomics – Social Media ROI: Socialnomics is by Socialnomics author Erik Qualman. This video showcases several Social Media ROI examples along with other effective Social Media Strategies
• Andreas L: Digital Strangelove (or How I Learned To Stop Worrying And Love The Internet) – A loong presentation focusing on the need to design for user's intent and ability to express themselves rather than traditional attention-capturing media techniques. Highlight summing all of this – "The musketeer rule": We are going from "All for one" to "One for all" (slides 190-195).

These are our links for October 31st through November 9th:

• Martin: Håbløs hype om 2.0 – K Magasin – K Forum – Store dele af PR-branchen er gået i selvsving over de sociale medier. Web 2.0 er en kommunikationskanal, men forveksles med en strategi. Midt i en finanskrise koster denne fejltagelse kassen for de virksomheder og organisationer, der betaler for at sende deres brand på ukontrollabelt digitalt eventyr. Ingen tvivl: 2.0-kommunikation er et fantastisk redskab. Men der skal være hul ud til virkeligheden og sammenhæng mellem de forskellige typer kommunikation af brandet. – Det siger Stig Albinus, der er direktør for integreret kommunikation i PR-koncernen Porter Novelli, i dette interview.
• Andreas L: The chat room/forum problem (& an apology to @Technosailor) – How do social tools deal with huge popularity? Scoble highlights the "Chat room/forum problem" where quality of conversation drops as unaccustomed new-comers and friends-of-friends join and add more noise than signal – "The Eternal september" (check wikipedia entry). Some social tools (such as good blogs/microblogs) avoid this by allowing you to only follow the voices of the people you want to listen to. Or by making some channels private – but that makes it obviously difficult for them to gain traction. And are fairly elitist. So, the problem remains.
• Martin: The Whuffie Bank – Reputation is Wealth – The Whuffie Bank is a nonprofit organization dedicated to building a new currency based on reputation that could be redeemed for real and virtual products and services. The higher your reputation, the wealthier you are.
• Martin: Build a dynamic local community news resource on Twitter in one hour – Heres a perfect way to engage your community by providing them with local breaking news resources using Twitter and Twitter Lists. And it only takes ONE HOUR to build&
• Martin: McKinsey: What Matters: Creative Commons: Enabling the next level of innovation – The explosion of innovation unleashed by the Internet has been driven by an ecosystem of people who work in an open network defined by open standards. That openness has brought us technological marvels like Google, Amazon, and Wikipedia. Now, however, this era of innovation is bumping up against a new barrier. T
• Andreas L: Designing for Social Traction (slide deck) – Bokardo – The talk is in three parts, with each part focusing on a specific problem in software. Each problem is a major hurdle in what I call the usage lifecycle, or the stages people go through as they use and adopt software over time.
• Martin: McKinsey: What Matters: Using technology to improve workforce collaboration – Knowledge workers fuel innovation and growth, yet the nature of knowledge work remains poorly understoodas do the ways to improve its effectiveness. The heart of what knowledge workers do on the job is collaborate, which in the broadest terms means they interact to solve problems, serve customers, engage with partners, and nurture new ideas.
• Martin: A List Apart: Articles: The Myth of Usability Testing – Why usability evaluation is unreliable. Usability evaluations are good for a lot of things, but determining what a teams priorities should be is not one of them. Fortunately, there is an explanation for these counterintuitive outcomes that can help us choose a more appropriate evaluation course.
• Martin: Main Page – Social Patterns – The Designing Social Interfaces patterns wiki is a companion site to the book that Christian Crumlish and Erin Malone are currently writing for O'Reilly Media. We decided to share the patterns as we write the patterns and the book to get community feedback. We think that hearing a variety of opinions about these topics will make the material stronger and more representative of what's happening in social interfaces. As we complete sections of the book, we will be adding the patterns.
• Martin: Designing Social Interfaces – Principles, Patterns, and Practices for Improving the User Experience by Christian Crumlish and Erin Malone
  This book presents a family of social web design principles and interaction patterns that we have observed and codified, thus capturing user-experience best practices and emerging social web customs for web 2.0 practitioners.

These are our links for October 25th through October 30th:

• Martin: Drupal Moves Into the White House – Bits Blog – NYTimes.com – The open-source software package helps people create and manage their Web sites. And this week, a new WhiteHouse.gov site arrived that had been built via the Drupal code.
• Martin: Google’s Eric Schmidt on What the Web Will Look Like in 5 Years – NYTimes.com – Google CEO Eric Schmidt envisions a radically changed internet five years from now: dominated by Chinese-language and social media content, delivered over super-fast bandwidth in real time. Figuring out how to rank real-time social content is "the great challenge of the age," Schmidt said in an interview in front of thousands of CIOs and IT Directors at last week's Gartner Symposium/ITxpo Orlando 2009.
• Martin: Portrait of a Twitter user: Status update demographics | Pew Internet & American Life Project – Some 19% of internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others. This represents a significant increase over previous surveys in December 2008 and April 2009, when 11% of internet users said they use a status-update service.
• Martin: Design Thinking… What is That? | Fast Company – The methodology commonly referred to as design thinking is a proven and repeatable problem-solving protocol that any business or profession can employ to achieve extraordinary results.
• Martin: The Big Shift – HarvardBusiness.org – A host of excellent blogposts about the big shift in business, management and organisations beyond – yet relevant to – the social media discourse.
• Martin: John Hagel on The Social Web – O’Reilly Radar – the rise of the Social Web feels a bit like Back to the Future for people who have a long history with the Internet. In the early days the Internet functioned to link people – scientists, researchers etc. The advent of the World Wide Web saw the Internet functioning more as a publishing platform. Now, with the Social Web, we are back full circle to a network that connects people together. When you connect people to people (as opposed to just brokering information) you are able to surface valuable tacit knowledge that is difficult to express in documents.
• Martin: Video – Easing Employees Into ‘Social Computing’ Tools – WSJ.com – Blogs, wikis and the like are vital in today's workplace, but not everyone sees their value. Dorit Nevo, associate professor at the Schulich School of Business in Toronto, tells WSJ Editor Jennifer Merritt how to combat that reluctance in this edition of Business Insight.
• Martin: Why Companies shouldnt build Online Communities.. « The Complete Innovator – orget about Communities.Dont do it. Dont even think about it. Oh I know that communities are all the rage currently companies are falling over themselves to create, build and own their very own communities: Communities of Employees, Communities of Customers, Communities of Interest Groups, Communities, Communities, Communities&.
• Martin: How we used the internet to tell the story of the internet | Technology | guardian.co.uk – interactive people's history of the internet brings together your stories, alongside our own research and video interviews with key figures
• Martin: Video: Designing for Adoption with Confluence – Atlassian News – Yesterday, HeadShift gave a great presentation discussing barriers of wiki adoption. They showcased past client issues, design requirements, and how they have helped these clients overcome the adoption issue.

These are our links for October 14th through October 23rd:

• Martin: YouTube – Vida Killian: IdeaStorm – Vida Killian discusses Dell's IdeaStorm. An online discussion site dedicated to comments and suggestions for Dell to improve customer relations.
• Martin: A New Approach To Social Computing: Pragmatic Enterprise 2.0 [Dion Hinchcliffe's Web 2.0 Blog] – Getting engagement and creating vibrant communities that drive business objectives forward in meaningful ways while minimizing exposure to unwanted outcomes is what real, effective social business is about.
• Martin: Core77 – Parallel Universes: Making Do and Getting By + Thoughtless Acts (Mapping the quotidian from two perspectives) – This article is all about reading images—the many ways in which we capture our world through photographs and reflect on them.
• Martin: Internet-Manifesto – How journalism works today. Seventeen declarations.
• Martin: From Social Tools to Social Business Design « Dachis Group Collaboratory | Social Business Design – Some of the most important features of the social web and its new tools are not manifested in the software per se, but in the affordances and network effects they can create, and in some of the lessons they have taught us about incentives, behaviour, feedback, information networking, ambient awareness and so on. These have implications not just for which tools we use, but for how we see the structure of organisations and networks, and how we organise work.
• Martin: GOOD.is | The GOOD 100, or so – a list of people, businesses, projects, organizations, and ideas that will be improving the planet and the lives of the people on it.
• Martin: McKinsey: What Matters: Transparency is the new marketing – When organizations think about strategy, it’s often in the context of their own objectives. But when the surrounding reality changes—as it is doing in the media landscape—both strategy and goals need to adjust.
• Martin: McKinsey: What Matters: Will people pay for content online? – People will pay for content if it is necessary, irreplaceable, and unshareable. Businesses excited about the first five words of that sentence don't understand how constraining the next seven are.
• Martin: Social Computing by Chris Charron, Jaap Favier, Charlene Li – Forrester Research – Easy connections brought about by cheap devices, modular content, and shared computing resources are having a profound impact on our global economy and social structure. Individuals increasingly take cues from one another rather than from institutional sources like corporations, media outlets, religions, and political bodies. To thrive in an era of Social Computing, companies must abandon top-down management and communication tactics, weave communities into their products and services, use employees and partners as marketers, and become part of a living fabric of brand loyalists.
• Martin: social web | Re-public: re-imagining democracy – english version – Is exploitation still the key social relationship that structures immaterial labour and peer-to-peer production? What type of sociality does the ‘Social Web’ produce? How does this sociality address the question of cultural difference? What types of activism would be more productive in relation to Web 2.0?

These are our links for September 29th through September 30th:

• Martin: Fem web-sites Danmark blev snydt for – K Magasin – K Forum – Mens de etablerede danske medier havde travlt med at brænde penge af på gratisaviskrigen, skete der ting og sager på nettet i Norge og Sverige. Der skabtes portaler, vi ikke har set magen til herhjemme. Fire ud af fem bærer norske Schibsteds mærke. De store svenske og norske sites er skabt gennem et professionelt innovationsmiljø, som savnes i Danmark.
• Martin: Medlemsrapport 3/2009: Anarconomy – Vi er vidne til en voldsom opblomstring af gratis indhold og tjenester på internettet, skabt og distribueret af brugerne selv i frivillige netværk efter temmelig anarkistiske principper: Wikipedia, open source-software samt bøger, musik, film og design som skaberne stiller gratis til rådighed. Alt dette udfordrer og supplerer traditionelle kommercielle virksomheder ved at stille ikke-kommercielle alternativer til rådighed.
• Martin: Position Paper: The 20:20 Social Approach to Social Business Strategy | Gauravonomics Blog on Social Media and Social Change – a methodology for aligning Marketing with Operations, and using emerging social technologies for transforming business, instead of merely reaching out to customers with marketing messages.

These are our links for September 21st through September 29th:

• Martin: Is Social Media Impacting How Much We Email? | Nielsen Wire – It actually appears that social media use makes people consume email more, not less, as we had originally assumed – particularly for the highest social media users.
• Martin: Bibliotek og Medier: Gratis adgang til forskningsresultater er en god forretning – Danmark kan tjene millioner, hvis forskerne på universiteter og læreanstalter lægger deres rapporter gratis ud på nettet. Det viser en ny undersøgelse fra DEFF, Danmarks Elektroniske Fag- og Forskningsbibliotek.
• Andreas L: – The Obvious? – Social Business – "What I believe is happening, as more of our society becomes more connected and computing power and bandwidth become pervasive, is the equivalent of the advent of the printing press. Before the printing press “the truth” was pretty much under the control of the monarchy and the church. Without access to the ability to produce expensive and labour-intensive manuscripts most people’s ability to communicate was confined to word-of-mouth. With the advent of the printing press access to knowledge and understanding became widespread and the ability to instigate “mass communication” became more accessible to more of the population. Arguably the result was the questioning of the authority of the Church which led to the Reformation and ultimately the Enlightenment."

These are our links for September 20th through September 21st:

• Martin: Online Database of Social Media Policies – links to 82 different organization's policies and guidelines
• Martin: Calling bullshit on social media « Scott Berkun – While I like and use Facebook and Twitter, there’s enough hype and abuse of words like innovation, transformation and revolution around all things social media that a critique is warranted – if only to take a shot at calibrating how people talk about this stuff.
• Andreas L: Post-Medium Publishing – "…though I can't predict specific winners, I can offer a recipe for recognizing them. When you see something that's taking advantage of new technology to give people something they want that they couldn't have before, you're probably looking at a winner. And when you see something that's merely reacting to new technology in an attempt to preserve some existing source of revenue, you're probably looking at a loser."

These are our links for September 17th through September 19th:

• Andreas L: How to Balance Personal and Professional on Twitter – Opposable Planets – "That balance of personal and professional is important in a social medium – whether on a blog, a social network like Facebook or Twitter. You just need to remember – social tools follow social rules and one social rule is that talking about work all the time is boring."
• Andreas L: YouTube – Did You Know 4.0 – yet another video on the impact of the internet and social media. But very pretty and well produced
• Martin: Clay Shirky: How social media can make history | Video on TED.com – Shirky, a prescient voice on the Internet’s effects, argues that emerging technologies enabling loose collaboration will change the way our society works.