Learning a lesson – and becoming stronger
Running a small company like Socialsquare is usually both fun and challenging. Sometimes, it’s mainly challenging, especially when things don’t work out the way you’ve hoped and planned. That has been the case for the past few months.
The business has never been better since more companies realize they need to understand and work with new social tools and methods for participation and that they need Socialsquare to help them. And of course we are happy about the situation.
But as our own company grew, we found ourselves increasingly swamped with work, and we did what many other growing companies have done before: We hired a CEO to come inside and fix things. So, in April this year, Natasha Friis Saxberg came onboard to take the reins as acting CEO, in order to relieve us of some of the work, and help grow the business in the best possible way.
But what we thought to be the perfect match was more of a challenge than we expected and we’ve realized that there is no easy way to combine the work of a group of passionate idealists with more traditional management. And it’s pretty difficult to be the manager if you can’t manage the usual way. As a result we have reached a common agreement with Natasha Friis Saxberg who is leaving the company.
Since we founded Socialsquare in 2005, one of our objectives has been to help to help our clients reinvent their processes and management. If we want more participation from employees and customers we need new social tools, higher levels of trust and more openness.
And what has happened since Natasha left us has been a magnificent show of reinvention from everyone on our team. We now have an openspace-style monday morning meeting that basically operates the company. We have a very do-ocratic approach to management – the people who takes on a responsibility also takes on the leadership. And the spirit and energy on the team is stronger than ever.
The solution comes from within as always, there’s no easy solutions. Lesson learned, once again. Taking a strong dose of our own medication actually helped – which gives us even more courage when it comes to prescribing the cool-aid to others :-)
Trine-Maria & Thomas




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