The very short, and very idealistic version of what we want to do:
We want to help organisations to understand and implement social software – for instance weblogs and wikis.
But social software is not mainly about software – it is mainly about being social.
Most organisations have been hiding their social skills behind professional communication, customer service and press releases for many years. That was smart during the industrial age. And to these organisations it is a new and different experience to engage in online, human conversations with customers who wants to participate – not just to consume.
We help organizations humanizing their approach to markets and marketing – and having dialogues with their customers. And while we help working out the strategy and implementing the software solutions, they transform into more caring, listening and conversational organizations. And in exchange for their community support they get new ideas, better feedback, more agile development – and a very strong sense of their own market and their own innovative power.
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